While most corporations are rushing to incorporate cutting-edge digital technologies into their existing products or create new products altogether, they must be cognizant of the fact that the market will ultimately determine the viability of such innovations. To put it differently, customers will not buy technology, but solutions. This is a strong recommendation Andrew Goldner and Sean Sheppard, co-founders of GrowthX, put forward when we spoke with them about commercializing corporate innovation. Watch the full interview:
Find out how what Malaysian businesses need to know about UX. If you are part of a design team or running a business with a digital presence in Malaysia, there is no better time than now to leverage UX for the growth of your business. UX design is growing in Malaysia and is one of the most important differentiating factors of how your customers interact with your product.
Watch full interview with Andrew Goldner and Sean Sheppard, co-founders of GrowthX as they discussed about commercializing corporate innovation.